Fortifying blow dry heat protectant for weakened hair that is prone to falling due to breakage from brushing.

Product Benefits

Sulfate-free. Detangles and hydrates without frizz. 24H protection against frizz even in high conditions of humidity. Protects hair from blow-dry heat. Helps to prevent split ends. Leaves hair shiny and silky. 99% less hair fall due to breakage from brushing*. 88% more smooth/conditioned**.
Awarded by NewBeauty 'Best Blow Dry Primer' in NewBeauty Awards 2021.
Genesis is not a hair loss product.
*vs. non-conditioning shampoo.
**vs. non-conditioning shampoo.